Troy Guard’s TAG: Play that funky music, white boy!

Jason Sheehan, Westword Magazine’s food critic loved TAG, and Chef Guard’s fabulous sushi rice. Read the full article here.

Top Denver Chef Troy Guard Announces Location for Hip New Larimer Square Eatery

TAG Restaurant Brings the Concept of “Continental Social Food” to the Mile High City’s Most
Cosmopolitan Dining District

DENVER, CO—Denver culinary powerhouse Troy Guard has announced a location for his highly anticipated new eatery, TAG, opening February 1, 2009. Guard’s newest project (which shares his initials) will enjoy a prime location at 1441 Larimer
Street, in the heart of the stylish Larimer Square shopping and dining district.

Serving up a brand-new genre Guard calls “Continental Social Food,” TAG will be unconstrained by nationality, with an
innovative menu offering a harmonious marriage of local ingredients and internationally inspired dishes. Indeed, the project
is also a fusion of Guard’s past and future—both its menu and its sophisticated setting will be informed by his experience
with Roy Yamaguchi, his tenure at the helm of successful Denver endeavors like Zengo, nine75 and Ocean, and finally by
his unique vision for TAG.

TAG patrons can expect fresh, flavorful dishes inspired by Guard’s travels in Asia, Latin America and Hawaii—all served with
generous portions of atmosphere. As much a social experiment as a culinary experience, TAG will feature a wine “library”
with a rolling ladder and interactive dining spaces that encourage conversation. “TAG will have an eclectic New York vibe
with warm, inviting Denver hospitality,” says Guard. “I want the guy or girl who lives alone downtown to come hang out at
the chef’s table for amazing appetizers and a glass of syrah from a small winemaker. There will definitely be something for
everyone.”

An accomplished team of local tastemakers is standing by to help Guard realize his vision for TAG. Working behind the
scenes with Chef Guard are Larimer Square Manager Joe Vostrejs and savvy restaurant consultant Leigh Sullivan-Guard,
owner of Leigh Sullivan Enterprises. “Larimer Square is extremely pleased to add TAG to our exceptional collection of chefdriven restaurants,” said Vostrejs, who worked with Guard on finding the ideal location. “Troy’s inspired menu of global
cuisine will add a new dimension to Larimer Square’s amazing dining scene.” In addition, award-winning Denver design firm
Kimberly Timmons Interiors is slated to shape TAG’s innovative interior spaces—while W-West will craft the restaurant’s openplan kitchen.

During his 20 years in the restaurant business, Guard has helped to create some of the most innovative menus in the world.
Named one of the “Great Regional Chefs of America” by the James Beard Foundation, Guard was recently honored to
represent the Mile High City as a member of the Denver FIVE at the historic James Beard House. Guard’s passion for fresh,
healthy local ingredients has also inspired a new partnership with Daisy Brand Cottage Cheese, including a series of
promotional events at the Cherry Creek Farmer’s Market.
The opening of TAG is the realization of a lifelong dream for Guard. Further details about the new restaurant, along with
information on its Grand Opening on May 18, 2009, will be available at his website: www.troyguard.com.

CONTACT:
Leigh Sullivan
Leigh Sullivan Enterprises
303-883-5944
lsullivan@leighsullivan.com